User Acquisition & Onboarding

Web3

Web3 gamers are still a niche group, but they are highly engaged and often willing to spend on NFTs and tokens. They tend to be active in communities, value digital ownership, and contribute to higher organic growth through strong network effects. Their willingness to spend is often driven by a mix of utility and speculation.

Web2

Web2 gamers, on the other hand, represent a much larger audience. They spend money to have fun, but typically aren’t very active in communities and rarely reach the same spending levels as top web3 users. Ownership plays a smaller role for them, and most are not yet familiar with the benefits of on-chain assets.

Onboarding

To build a thriving player-owned economy, we need both groups. The web2 gaming market is worth over $100 billion, and tapping into it is key to reaching scale. We’ve already seen web2 players discover Craft World, explore web3 mechanics for the first time, and get genuinely excited.

When players make the jump into web3, we observe higher retention, deeper community involvement, and stronger monetization. These are the patterns we want to replicate and grow.