Traction

Craft World is currently running on a testnet, without any financial incentives for players. This approach allows us to accurately test whether the gameplay itself is genuinely engaging and capable of generating sustainable revenue. Additionally, the absence of incentives significantly reduces bot activity, giving us authentic and reliable performance metrics. We are pleased to share our initial results:

Steady Growth

Consistent, long-term player activity matters more than short-term spikes. Over the past year and a half, we have continuously grown our active user base. Craft World has now surpassed 240,000 registered users, recently reaching a peak of 50,000 monthly active users.

On-chain Economy

Trading resources between players is central to Craft World's gameplay. All trades happen on-chain through liquidity pools. With more than 1.1 million on-chain swaps to date and daily peaks of up to 20,000 transactions, our players actively engage with blockchain technology. Some dedicated players have individually completed thousands of swaps. This high transaction volume is especially important, as micro token fees (see Monetization section) form a key pillar of our monetization strategy.

Performance Marketing

Craft World is uniquely positioned to benefit from traditional web2 user acquisition channels. While monetization on testnet remains deliberately limited, we are already achieving improving returns on our marketing investments. We are confident that moving to mainnet will enable us to achieve at least a 100% return on investment, providing further resources to scale player acquisition significantly.

Mainnet

We anticipate even stronger traction once we transition to mainnet, unlocking additional monetization and growth opportunities. Craft World’s success will lay the foundation for our broader player owned economy, enabling us to introduce and onboard our growing player base to other interconnected VOYA titles.